Businesses with real ambition need senior marketing expertise and guidance to realise their growth objectives but many just can’t afford having a full-time Marketing Director on their payroll.
For that reason, we’ve launched the “Fractional Marketing Collective” – a new service providing access to a curated range of highly experienced and talented, senior marketing specialists.
A Fractional Marketing Leader is a flexible and cost-effective outsourcing option for companies that don’t need or can’t afford a full-time C-suite Marketing Director. These experienced experts focus on achieving specific business objectives, addressing key challenges and driving business progress.
Who Needs a Fractional Marketing Lead?
Businesses intending to recruit a Marketing Director eventually, but who need to get started on major marketing activities while taking the time to find the right full-time hire.
Medium-sized companies who want to move the needle on their marketing from ‘good’ to ‘great’.
Companies with an established marketing team who want to inject some innovation and inspiration.
CEOs and senior leadership teams desiring an external viewpoint on business and market strategies.
When to consider hiring a Fractional Marketing Lead.
If your company needs to scale quickly.
You have a new product or service that needs particular attention.
You are suffering from analysis paralysis.
You need senior expertise but not every day.
You need to generate significant short-term revenue.
Why a Fractional Marketing Lead makes sense.
They can provide a faster and leading-edge approach based on their breadth and depth of experience.
Given their cross-industry exposure and experience, they can offer a fresh and neutral perspective.
They can avoid the noise and internal bias and concentrate on giving you practical advice to overcome marketing log jams and inefficiencies.
The hiring process is faster and more affordable, eliminating the need to search for or wait a long time to hire the right person.
They run specific projects or solve specific problems allowing enterprises to quickly execute, expand or experiment in new areas.
Growing companies or start-ups often require someone with a broad range of marketing skills to help focus their efforts. The Marketing Generalist provides a versatile mix of expertise that can help to build brand awareness, customer engagement, and growth, turning small ventures into market maestros.
Companies often struggle with formulating effective marketing strategies to drive growth. Our specialists can provide strategic guidance and insights, determining the right customer audiences, and aligning marketing efforts with overall business objectives.
Building and maintaining a strong brand presence is crucial in today's competitive landscape. Fractional CMOs who possess the ability to create compelling brand experiences and differentiate companies from their competitors are very sought after.
Adapting to the digital realm and leveraging digital marketing effectively is a challenge faced by all businesses. We have a range of experts who specialise in digital transformation, integrating martech tools and harnessing digital channels to engage target audiences.
Creating exceptional customer experiences that foster loyalty is a priority for companies across industries. Fractional CMOs who can design and implement customer-centric strategies, ensuring consistent and personalised experiences are in high demand.
Navigating the vast amount of marketing data available can be overwhelming for businesses. Our data specialists are skilled in analysis, market and audience segmentation and insights. They help organisations make data-driven decisions, optimising marketing efforts and improving ROI.
Orchestrating and integrating marketing communications, crafting engaging and relevant content is essential for capturing attention and driving conversions. Our experts with expertise in content strategy and creation can elevate organisations’ content marketing initiatives
Embracing innovation is crucial to stay ahead of the curve. Our experts have experience in fostering a culture of innovation in organisations and implementing the latest marketing techniques to give businesses the edge.
Achieving consistent and outstanding marketing performance is a challenge for many organisations. Our experts come equipped with the skills to set meaningful KPIs and deliver exceptional marketing results that impact business success.
Developing a high-performing marketing team capable of executing strategies is a continual challenge. Fractional Marketing Leaders who can mentor and develop marketing talent, fostering a culture of growth and excellence, are highly valuable.
Pricing is influenced by several factors beyond just the number of hours the individual works and their hourly rate.
The standard variables that influence the cost are:
Scope of Work
Experience and Expertise
The Fractional Marketing Collective offers a range of pricing options designed to help enterprises of every size and need.
Growing companies or start-ups often require someone with a broad range of marketing skills to help them determine where to focus their efforts. Our Fractional Marketing Leaders can provide a versatile mix of expertise that can help to orchestrate initiatives that will help build brand awareness, customer engagement, and growth, turning small ventures into market maestros themselves.
Companies often struggle with formulating effective marketing strategies to drive growth. Our specialists can provide strategic guidance and insights, determining the right customer audiences, and aligning marketing efforts with overall business objectives, are in high demand.
Building and maintaining a strong brand presence is crucial in today’s competitive landscape. We have Fractional Marketing Leaders who possess the ability to create compelling brand experiences and differentiate companies from their competitors.
A fractional executive is not a full-time employee. They are contracted to assist in creating new marketing strategies or handling specific projects. They usually work with the CEO and senior team on a part-time basis to oversee the planning and development of effective marketing strategies. An in-house Head of Marketing is a full-time employee responsible for all marketing activities within a business. They are responsible for implementing as well as developing the company’s marketing strategy.
The cost of hiring a Fractional Marketing Lead can vary depending on their experience and the project’s scope. On average, they charge between €750-€1,250 per day but it is best to request a pricing based on the desired scope of work. Typically, In-House Marketing Director can cost upwards €125,000 per year, excluding benefits and other costs.
If you provide us with a clear briefing of the type of work required, we will come back with a shortlist of vetted and available candidates for you to review. After that you get to choose who you might want to meet and work with. The selected individual will then prepare a proposal to answer your brief with a clear indication of timing and costs.
Yes. An agreed pricing and schedule of payment for the scope of work is drawn up in advance of the work commencing. The Indie List charges a margin of 17.5% on the Fractional Marketing Leads’ cost. This is payable either each month if the project is ongoing or after completion of the work, but strictly within 14 days of invoicing. The Indie List pays the specialist on receipt of client funds.
Fractional marketing specialists typically work remotely, but they can work on-site if needed. However, their availability may be more limited.
All of our Fractional Marketing Leaders will declare any conflicts of interest upfront. They are willing to sign confidentiality and non-disclosure agreements as well as an agreed contract of outputs for the particular project.
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