"Often freelancers, especially new ones, will say yes to whatever a client wants. When I work with clients, I wear my freelancer and consultant hats simultaneously. This means that I'm asking upfront what the end-goal is, using strategic questions to get at what they really need, and pushing back when they start asking for things that won't actually achieve their goals.
You'll find that clients actually appreciate a critical eye and willingness to ask questions more than someone who just says yes to whatever they want. It positions you as an expert and external thought partner who can often see their work differently from the outside."
Great piece worth reading by Sarah Duran for Freelancers Union.